Scheduled for May 19, our first official press release will be hitting the streets. We’ll keep you posted on the results of the release!
Archer Web Strategies Launches New Archer Process SEO Program
Madison, NJ, May 19, 2011 – Archer Web Strategies is launching its Archer Process Search Engine Optimization Program designed specifically for manufacturers and providers of technical and B2B products and services. Understanding that users and technicians are searching for products using a wide variety of terminology and technical terms, the Archer Process was developed to create and optimize website content to maximize the chances that the products can be found. Companies implementing the program can yield an over 300% increase in quality website traffic with corresponding increases in customers and sales.
The creation of the Archer Process was driven by the needs of companies selling technical and B2B products to the industrial marketplace. After surveying many companies and completing multiple website projects, a common problem was discovered – that users and engineers looking for their products and services can’t find them because they using different terminology, competitive slogans, or just part numbers. For most companies, understanding how people are looking for them represents a major paradigm shift. The Archer Process was created to help customers master this shift.
“Incredibly, most companies still view their websites as electronic catalogs or extensive capabilities brochures with a strict focus on their unique terminology. Few understand the potential of their website to intercept the searches of those looking to solve their technical or business problems by focusing on how they are searching. With a properly outfitted and optimized website, companies have the ability to sell themselves, take business from the competition, and catapult their market share – all without costly traditional sales techniques.” said Gene Bohensky, founder.
Companies interested in learning more about the Archer Process Search Engine Optimization Program can visit their website at http://www.archerwebstrategies.com and download their white paper entitled “The Archer Process – How to Get Your Technical and B2B Products Found on the Internet” or call Stephen Pellegrino at 1-201-602-3358 for more information.
About Archer Web Strategies
Archer Web Strategies is a leading provider of internet marketing, consulting, and search engine optimization services to industry. Many customers have benefited from campaigns that have changed entire industry perceptions of companies and technologies while making enormous profits with low marketing costs. The company helps its clients determine the changes they need to make to their internet presence to harness its power and grow, offering its services in many forms, from providing written reports of recommendations to implementing entire web design projects.
Enabling all of your products to be found on the internet requires a change in the way you will look at your website. We’ll outline seven guidelines that can help you improve your chances of intercepting the web searches potential customers are doing when looking for your – or your competitor’s products.
1. Your web site needs to be structured to provide them the information they need as easily as possible. Your customers or potential customers are looking for your products and services because they need them to do their job. Without loyalty to brand or sales person, they are looking for information first and want to find what they need quickly and effectively.
2. Your website must demonstrate technical competence and leadership by the presence of original reference material that will prove to customers that they found the right company. Your customer makes a quick determination of credibility – make sure you can prove you are credible to those who visit you the first time.
3. Your website must be up to date in terms of design and conventions. Your customer might judge your company based on your website alone. If your website is outdated or is difficult to use, your customer will get a negative impression about your products and look elsewhere.
4. Cater to everyone in the sales process. Development of a user interface for a variety of different needs – the engineer, technician, end-user, outside/inside sales force and customer service employees all have their requirements and it is critical that your website becomes the go-to location for everyone in the process to do their job. Why not develop your website to be the repository of technical knowledge for your products so that your internal employees will use it to provide technical support to customers as well?
5. Include all the details of your products you can, including part numbers, cross reference lists and specifications. Your customers probably don’t know very much about your products – they are only looking to solve a problem. The ability to allow users to find any information about any of the products you sell, manufactured at any time in your company’s history is paramount, as they might only have a part number as a cross-reference. If they input your part numbers in a Google search, will they come up?
6. Your customer might be looking for your competitor. Use guerrilla marketing techniques to get your company’s website to come up in a search when your competitor’s part number, nomenclature, or keywords are entered in a search and you’ll get more potential customers to your website – this means you have to include them on your website somewhere, too.
7. If in doubt, make sure to include it. Your website should include as much technical information, field experience and tutorials as you have available. Your customers are looking for it!