Archer’s PPC White Paper Program

Establish yourself as the premier technology provider in your field by using Archer’s White Paper Program. Our proven methods have helped many companies catapult themselves to the top of the consideration list. In one case, a company used a white paper to help convert an entire industry’s way of thinking. How does it work? There are 4 simple steps:

1. Your products solve problems – help them understand their problem and provide the solution. Your customer isn’t looking for a saw – he’s is looking to cut something. We’ll help you make a list of the 3 or 4 specific problems your company solves for your customers. If your company was selling saws, for example, you’d want to write a paper on cutting, focusing on how.
2. We’ll help you pick the best topic and write a short 2-3 page paper along the following guidelines:
   a) We’ll help you develop a killer title. The title should both pique their interest while connecting with your solution.
   b) The first part of the paper introduces the problem for your customer. This is where you going to connect and reel them in.
3. We present your Solution to the problem with proof that it works
4. We demonstrate that you are the one with the competence to do the problem solving
5. At the end, we lead them into the next step – contacting you.

Download our white paper “Complete Guide to Getting Your Products Found on the Internet”