Pay-Per Click Campaign Management

Need help developing and optimizing a PPC (Pay Per Click) Internet Advertising campaign? Unsure where to start? Setting up paid internet advertising requires careful thought and planning. Implementing a campaign can be either the most successful endeavor you will ever undertake for your business or a complete failure – and it’s easy to make a mess of it. Archer Web Strategies is here to help you.

The Advantage of PPC Advertising

The single biggest advantage PPC advertising provides is the ability to test your ads and ideas for very little investment. Before spending huge dollars for clicks, your ads must be tested and optimized for maximum ROI to be effective. Google (and its competitors) gives you all of the tools necessary to measure your success. The problem is that it takes a lot of time to do it right, and the time taken to optimize the ad can make the difference between tremendous success and failure.

If you don’t currently have a Google Adwords account or similar for Yahoo and Bing campaign, Archer Web Strategies can help you create and manage an account for you. For the best way to get a general  understanding of Google Adwords (and pay-per-click in general), we recommend that you read the Google Adwords Insider document available at:

www.google.com/adwords/insider/Insiders_Guide_to_AdWords.pdf

Three Dimensions of a Successful Campaign: The Pay-Per-Click Triad

Archer Web Strategies looks at each of the three dimensions of your campaign separately. These are described in more detail in our free “Complete Guide to SEO and Internet Marketing”.

1. Selecting the best words and phrases to maximize the amount of exposure you can get for your advertising dollar
2. Writing effective and specific advertisements for the phrases as required to maximize click through rate
3. Optimizing your landing page to convert those clicks into actions to increase conversion rate

We recommend creating as many ad groups as possible for each specific target.

We Can Manage Your Existing Account

If you already have a Google Adwords Campaign and want to increase its ROI, or just lack the time to do so yourself, Archer Web Strategies offers our PPC Campaign Management service available by the hour or by percentage of adwords revenue (usually 10%). We’ll audit your campaign and make changes and/or recommendations to improve your ROI and save money. Experience shows that out time spend on your campaign will pay for itself quickly!
The industry knowledge and experience we possess, enables us to identify problem areas you may not have noticed. Sometimes all it takes is a few tweaks to bring down the costs of your campaigns and bring up the level of clicks and conversions.
If you want to continue managing your campaign in-house but would like an addition set of  eyes, we also offer our Adwords Campaign Report for those who wish to make the changes themselves. We’ll look at the campaign elements defined above and provide a thorough report.