Search Engine Optimization

If you have a small or medium sized business, you’re always looking for ways to grow your business. Chances are that you haven’t had the time to investigate how the web can increase profitability. Perhaps you had a basic website put up and wondered why nothing happened. Maybe you even experimented with some internet advertising, only to see your money disappear…with few or no results.

What is Search Engine Optimization or SEO?

Search engine optimization (SEO) is the process of improving the ability of a website to be listed in the natural or “organic” results when a certain keyword or phrase is placed in the search engine, based on the search engine’s algorithm. The performance of a website is rated based on how the website will rank based on the specific keyword. There are many factors that influence the ability of a website to come up in a search.

Today, there are hundreds of companies that “specialize” in Search Engine Optimization, many of them promising unique or “Black Box” methods, some them even with a guarantee of placement. Beware – it’s easy to get your website ranked for an obscure search term and it’s also easy to get charged a fortune for it. At Archer Web Strategies, we take a common sense, methodical and ethical approach to SEO. We start first by getting to understand your business and customers. Then we analyze what your customers are looking for before we start development on your campaign. The Archer Process is well defined – we’ll provide you with a clear blueprint of our plan and a concrete list of what we’ll do to your site should you choose to work with us.

Whether choosing us to simply conduct your SEO study or hiring us to perform the work, you will receive a campaign that will result in a vast increase of qualified traffic to your website and a significant return on investment – and we guarantee your satisfaction of our work!

Link to the Archer Process here.