A critical factor in developing your Internet strategy is deciding what content to include on your web site. Archer Web Strategies starts by looking at the types of users that use your site. Based on your business model, we evaluate the type of visitors coming to your web site to get an understanding of what your customers are expecting/.

By Usage Type

Browsers –
Learners – Research Visits for those unfamiliar with you and are making an assessment
Focused Visits – people already familiar with your site and looking to do a specific task on your site, like purchase a product or look up specific information
Users – People who regularly use the site for their actvities
Buyers – Those looking to purchase an item
Competitors
Internal Employees – Using the web site as part of their job.

By Employee Type

Engineers / Specifiers
Purchasing Agents
Customer Service Personnel
Equipment Users / Maintenance Personnel
Internal Sales Force
External Sales Force (reps, distributors)
Top management
Investors

We’ll also provide you with recommendations for additional content and features that would be relevant to your business. With more and more people getting used to “Web 2.0” content, there are features and amenities that users intuitively expect from your web presence. Without these, your website and thereby your company, can appear outdated or even irrelevant. We look at issues such as:

General Appearance
Useability
Relevance of Information Presented
Search Engine Optimization
Ability of user to contact you
Search forms
Technical errors
Integration with Social media